A note from the designer
“My ideas for this project were all centred around this idea that the seemingly small decisions of what we buy and what we wear can be acts of kindness. Over the last 12 months, I have had to consider my own shopping habits and it's given me time to reflect on what should truly be 'in demand' is not new items of clothing, but compassion and consideration for others and the world we live in.” — Sahara Jones

MAKING IT LAST
Four ways to keep your clothes in tip-top condition
1
Wash it less
On behalf of your friends, please do wash it when it smells! But think about everything your clothes go through tumbling around in your washing machine. Only put them through that when they need it
2
Turn it inside out
When you wash dark clothes, turning them inside out helps the colour from fading
3
Fold don't hang
If you hang your clothes up in the wardrobe there’s extra strain on the fabric. If you can, fold it up and keep it on a shelf
4
Learn basic mending
You don’t need a degree in textiles to be able to mend small holes. We expect our quality clothing to last, but in the rare instance of wear and tear, a bit of thread and a needle will give your clothes a second chance!